Harley Viera-Newton is a London born, New York/LA based DJ and designer represented by Jay Z's management label Roc Nation. While studying at NYU, Harley began her career as a DJ throwing weekly parties at hotspots including the Beatrice Inn, Le Bain, Avenue, and the Jane Hotel. She balanced these nights with her other passions, playing bass for the band Lissy Trullie and signing with Next Model Management. Soon after, Harley signed on as the in-house DJ and ambassador for Dior Beauty, creating playlists for their stores, DJing their events, and collaborating on makeup products.
As a model, Harley has shot campaigns for top brands including Hermes, Uniqlo, DKNY, Michael Kors, Net-A-Porter, Printemps, Cole Haan, Sebastian, Tresemme, Skullcandy, Tiffany, Gucci and more. She has been featured in magazines such as Vogue, British Vogue, Harper's Bazaar, Elle, Interview, W, InStyle, Nylon, Glamour, Vanity Fair, and Teen Vogue. Upon graduating from NYU, Harley signed with Roc Nation. As an in-demand DJ, she has played events all over the world, being a staple everywhere from international fashion weeks to Oscar afterparties in Los Angeles. She has also provided the soundtrack to numerous runway shows, the most recent including MaxMara.
With a keen eye and love for fashion, Harley has collaborated with several brands on special projects and often served as an ambassador. This list includes Michael Kors, Calvin Klein, Topshop, Armani, Ralph Lauren, Sephora, Mulberry, and Target.
In June of 2016, Harley launched her namesake label HVN, a line of vintage inspired luxury silk dresses. The collection was immediately embraced by celebrities, press, and retailers alike, with women including Rihanna, Kate Middleton, Margot Robbie, Selena Gomez, Katy Perry, Miley Cyrus, Emma Roberts, Kate Bosworth, Jennifer Garner, and countless others spotted in her designs on multiple occasions. HVN is now sold at major retailers worldwide such as Net-a-porter, Matches Fashion, Saks, Selfridges, Bergdorf Goodman, Neiman Marcus, The Webster, & Moda Operandi.
Alongside the success of HVN, Harley has collaborated on several best-selling products with major brands including DVF, Champion, Judith Leiber, Mark Cross, Edie Parker, Ancient Greek Sandals, and others.